Matson Lines to Hawaii vintage travel ad featuring an image of a man and woman in evening formal dress sitting under a full moon with a cruise ship smokestack marked with an "M" behind them. Three smaller images of formally dressed guests enjoying various cruise activities are inset on the page.
Evening on the Lurline, Matson Lines Advertisement, 1948
Evening on the Lurline, Matson Lines Advertisement, 1948

Evening on the Lurline, Matson Lines Advertisement, 1948

Vendor
Matson Navigation Company Archives
Regular price
$45.00
Sale price
$45.00
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Setting an elegant and romantic scene, a couple in evening formal wear sit on deck under the glow of a full moon. Additional images show well-dressed passengers engaging in luxurious cruise activities—dining, socializing, and enjoying the night. The color palette is rich but gentle, with moonlight and ambient lighting giving a sense of serenity, sophistication, and the promise of peaceful ocean travel. Ships such as S.S. Lurline were symbols of glamour, luxury, and escape. Advertising in this era emphasized not just destination, but experience—comfort, elegance, leisure.

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