This 1936 Matson Lines advertisement, photographed by Edward Steichen, promotes travel to Hawaii as a transformative life experience. A poised woman in a white bathing cap steadies a bright orange canoe against the calm Pacific, her gaze hinting at anticipation and discovery. The clean composition and luminous color embody Steichen’s refined style, merging high art and modern advertising. Matson Lines commissioned leading artists and photographers to promote luxury ocean travel to Hawaii. This advertisement reflected the romantic ideal of island life and positioned Hawaii as both exotic and accessible. Steichen’s involvement elevated the campaign, blending glamour photography with aspirational storytelling.
Print Types
Enhanced MatteArtwork prints onto a premium, bright white matte paper that yields vibrant images with excellent highlight and shadow detail. Print includes a 1" white border on all sides of the image. |
Canvas Wrap White SidesArtwork prints onto museum-grade canvas, then stretched on a wooden frame of 1.5" depth stretcher bars. Canvas is delivered to you with wire hardware, so it is ready to hang. |
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Rolled CanvasArtwork prints onto museum-grade canvas with 2-inch white borders on all sides for stretching or framing at your convenience.
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All prints require 7 - 14 business days to print, assemble, and package your order prior to shipping. Everything is printed and manufactured "on demand".