John Florea’s photograph frames the hula as spectacle and welcome, central to the Matson Lines promotional narrative. This advertisement functioned as part of Matson’s comprehensive marketing strategy, using evocative cultural imagery to sell the voyage experience, not just the destination. The presence of dancing figures, ship decks, and dockside architecture underscores how cultural tradition and commercial spectacle were intertwined in the visual culture of mid-century Pacific travel. John Florea (1916–2000) was an American photojournalist, war correspondent, and television director celebrated for his vivid mid-century imagery. In the early 1950s, Florea created several promotional images for the Matson Navigation Company.
Print Types
Enhanced MatteArtwork prints onto a premium, bright white matte paper that yields vibrant images with excellent highlight and shadow detail. Print includes a 1" white border on all sides of the image. |
Canvas Wrap White SidesArtwork prints onto museum-grade canvas then stretched on a wooden frame of 1.5" depth stretcher bars. Canvas is delivered to you with wire hardware, so it is ready to hang. |
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Rolled CanvasArtwork prints onto museum-grade canvas with 2-inch white borders on all sides for stretching or framing at your convenience.
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All prints require 7 - 14 business days to print, assemble, and package your order prior to shipping. Everything is printed and manufactured "on demand".