Matson Lines cruises travel advertisement featuring an Anton Bruehl photograph of man in white swim shorts holding a red surfboard in the shade of a tree looking at a woman in a white swimsuit reclining on the sand wearing a yellow flower lei and holding down a blue hat on the sand.
Happy in Hawaii, Matson Lines Advertisement, 1937
Happy in Hawaii, Matson Lines Advertisement, 1937

Happy in Hawaii, Matson Lines Advertisement, 1937

Vendor
Photographer: Anton Bruehl
Regular price
$45.00
Sale price
$45.00
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Anton Bruehl's "Happy in Hawaii, Matson Lines Advertisement, 1937" depicts a tropical beach scene meant to evoke the charms of Hawaii as a destination via Matson Lines cruises. In the foreground, a woman in a white swimsuit reclines on the sand wearing a flower lei, while a man in white swim trunks stands nearby holding a red surfboard beneath a tree. The composition uses contrast between the figures, the sand, and the foliage, with a sense of leisure, warmth, and glamour. The photograph plays on ideals of tropical relaxation and travel allure in the 1930s. Matson Lines used striking photography and illustration in national magazine campaigns to market voyages to Hawaii. Bruehl (1900–1982) was a prominent commercial photographer known for his travel and fashion work; his photography contributed to the modern visual vocabulary of travel advertising.

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