Vintage travel brochure illustration in shades of blue of a man crouching on a surfboard riding a wave. “Honolulu the Tourist’s Paradise” written at the top, “Matson Navigation Company 268 Market St., San Francisco” written at the bottom.
Honolulu, The Tourists Paradise, Matson Lines, 1913
Honolulu, The Tourists Paradise, Matson Lines, 1913

Honolulu, The Tourists Paradise, Matson Lines, 1913

Matson Navigation Company Archives
$40.00
$40.00
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This striking promotion was used by Matson Navigation Company to market Honolulu and Hawaii to mainland audiences. The design of a surfing figure riding a dramatic wave functioned as both an advertisement and a visual narrative, which invited prospective travelers to see Hawaii as dynamic, bold, and enticing. The surfer motif connected to the emerging popularity of surfing, then a novelty in mainland eyes, and positioned the islands as a place of adventure and exoticism.

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Artwork prints onto premium bright white matte paper that yields vibrant images with excellent highlight and shadow detail. Print includes a 1" white border on all sides of the image.

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Artwork prints onto museum-grade canvas then stretched on a wooden frame of 1.5" depth stretcher bars. Canvas is delivered to you with wire hardware, so it is ready to hang.

 

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